Field Manual12 playbooks
Work the list. Step by step.
Short playbooks for wholesalers and flippers. What to pull, how to sort it, what to mail and what to never say. Numbered steps, checklists and templates you can copy.
- FormatSteps · checklists · templates
- Reading time4 to 5 minutes
- Lists2¢ a record, $10 min
- 01VacantVacant Property Lists: Verify, Reach the Owner, Make the OfferA five-step playbook for a vacant property list: check the house is really empty, make sure your letter reaches someone, and write an offer that fits an empty home.5 min
- 02Corporate ownedLLC and Corporate-Owned Property Lists: Reaching the Person Behind the EntityHow to sort a corporate-owned property list, find the manager or member behind each LLC, and write to them investor to investor.5 min
- 03Absentee ownersCalling an Absentee Owner List: First-Call Script, Follow-Ups and What to LogA first-call script for absentee owners, a simple follow-up schedule, and the call log columns that keep a phone campaign organized and compliant.5 min
- 04High equityBudgeting a List Order: Records, Cost and Where to StartWork out what a motivated-seller list costs before you order: the per-record math, the minimum order, which county and list to start with, and how to split a big county into ZIPs.5 min
- 05Free and clearMail Cadence for a Free and Clear List: Touches, Spacing and Monthly Re-PullsHow many letters to send a free and clear list, how far apart, and what to do with the list each time the monthly data drop arrives.5 min
- 06High equityHigh-Equity Owners of 10+ Years: What to Offer and How to OpenA playbook for high-equity owners who have held their property ten years or more: how to segment them, which offers fit, and a first letter that respects how long they've owned.5 min
- 07Pre-foreclosureTexting and Door-Knocking a Pre-Foreclosure List Without Crossing the LineThe compliance basics for texting and door-knocking owners in pre-foreclosure: TCPA consent, Do Not Call, local solicitation rules, and what to say at the door.5 min
- 08Pre-foreclosureHow to Work a Pre-Foreclosure List in 7 DaysA day-by-day plan for a fresh pre-foreclosure list: clean the file, sort by equity and signals, mail a respectful letter, follow up and track every reply in one week.4 min
- 09Absentee ownersAbsentee Owner Letters: 3 Templates You Can Mail This WeekThree original absentee owner letters, each with a P.S. line, plus the merge fields to pull from your CSV and the rules that keep your mail honest.5 min
- 10High equityHigh Equity vs Free and Clear: Which List to Mail FirstHow high equity and free and clear lists differ, which one to mail first for the offer you make, and when to stack the two with other signals.4 min
- 11Absentee ownersStacking Lists: Why Owners With 2+ Signals Go to the TopHow to count the signals on every row of your CSV with one spreadsheet formula, sort the file into tiers, and match your message to the stack.4 min
- 12Tax delinquentTax Delinquent Lists: Timing, What to Say, What to AvoidWhen to mail a tax delinquent list, how to word a letter to an owner who is behind on property taxes, and the lines you should never cross.4 min
Read the playbook. Then pull the list.
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